American Shipping International sells itself on being simpler and smarter than a traditional freight forwarder. Behind that promise is Logisoft: ASI quotes, books across more than one carrier, produces its export documents, and gives clients a self-service portal, all on one platform, on a website and portal we built end to end.
ASI's edge is flexibility handled cleanly. It books RoRo and container cargo across multiple carriers, can move a booking from one line to another without re-keying, and generates the export paperwork straight from the same record, so the "smarter" service its customers rave about is repeatable on every shipment.
About American Shipping International
ASI is a US NVOCC and freight forwarder based in Elizabeth, New Jersey, moving cargo by air, land and sea for both companies and individuals, with a strong focus on West Africa trade lanes. It handles RoRo vehicles alongside container, breakbulk, project, general and special cargo, and negotiates rates across a network of carriers and vendors.
From quote to invoice
A shipment runs one clean path through Logisoft, from the first quote to the final invoice:
Multi-carrier by design
Book any line, switch without re-keying
ASI does not tie a shipment to one carrier. It books RoRo space across multiple lines, and when a unit needs to move to a different carrier, the booking transfers with its data intact rather than being re-entered. That flexibility is a competitive advantage for a forwarder, and Logisoft makes it a routine action instead of a manual scramble.
One platform, plus the website and app we built
The reason ASI can promise a hassle-free, digital experience is that everything runs on the same system, and we built the client-facing side on top of it:
Freight operations
Quotations, bookings, and transport management for RoRo and container cargo across air, land and sea, on one record.
Document automation
House bills of lading, dock receipts with the AES Internal Transaction Number captured back on the record, and booking confirmations, generated and sent automatically when a booking reaches the right status, with bulk download and direct print for the rest.
Client portal
Customers browse schedules, book online, download documents and invoices, and track shipments themselves, connected to the same backend ASI operates on.
Website and SEO
A website built to turn visitors into quote requests, with the portal, tracking and booking wired into the same platform.
In summary
American Shipping International shows how a forwarder turns "simpler and smarter" from a tagline into an operating model: multi-carrier bookings, automated export documents, and a self-service client experience, all on one Logisoft platform that also powers the site and app its customers use.